RE Energy Drink
Personal Project
Objective
I wanted to create an energy drink brand that felt like something I would actually want to see on a shelf. My goal was to experiment with a unique typography, color, and packaging while creating a brand that feels fun, energetic, and different from typical energy drinks. Through RE, I wanted to explore how design can turn an everyday product into something people feel excited to pick up.
Sketches
Typeface Studies
To make the RE brand feel more unique and recognizable, I created a custom typeface specifically for the identity. I wanted to give the brand a visual element that was completely its own. Designing my own typeface allowed me to create something unique to RE while helping the branding feel more cohesive across the packaging and other applications.
Process
I used a photograph I had taken of water droplets on a vending machine and enhanced it with color and texture to create a more visually interesting and polished appearance for the cans.
Iterations
Revised Iterations
Final Design
